Viele Unternehmen nutzen Online-Werbung als beliebte Marketingstrategie. Google Adsense ist eine Möglichkeit, dies zu tun. Aber welche Teile des Datenschutzes sind betroffen? Als Marketingmaßnahme ist es für Website-Besitzer praktischer, Online-Werbung außerhalb der eigenen Website zu schalten. Dies kann mit Google Adsense, dem Werbenetzwerk von Google, geschehen. Personenbezogene Daten hingegen werden über Cookies und IP-Adressen zur […]
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